Employee turnover

Stop Losing Your Best People: How to Reduce Employee Turnover

Lynsey May Sutherland
Lynsey Sutherland
April 30, 2024
6 min read

The worst part of having excellent employees? Other companies want them, too. Top talent is always in demand. And if you don’t give your employees good reasons to stay with your team, they might take a better offer. Employee turnover is a financial drain. It disrupts projects and reduces productivity, not to mention the detrimental impact it can have on employee connection.

In this article, we break down the costs of employee turnover and outline ways to retain your best people. After all, attrition rates don’t have to be high. We explain how recognition can move the needle for your company.

Reducing Attrition Will Benefit Everyone

The cost of recruiting and replacing staff could be higher than you think. The Telegraph reports that the cost of replacing an employee is £30,614 on average, That includes logistics, like advertising and agency fees, as well as the time it takes for a new employee to bed in. The cost of replacing top-tier talent can be even higher, thanks to extended recruitment processes and complicated handovers.

According to Gallup, effective employee recognition can reduce employee turnover by 24%. We achieve this by making your teams feel valued for their day-to-day contributions. Recognition isn’t just for anniversaries and quarterly results. If employees feel appreciated for their daily achievements, they are more likely to remain loyal to your company.

Evidence shows that cultures of high performance are built through regular recognition. When we break down the numbers, employees who feel valued for their contributions tend to be more productive and engaged, driving a 21% uplift in business profitability. 

Imagine what your teams could achieve with the right recognition strategy in place.

Ways to Lower Employee Turnover

Here are a few handy suggestions for cutting down on churn and making sure your best people feel like they’re in the best place for them. 

1. Career Development

While many employees will be happy with a slow and gradual pathway to a higher position, your most dedicated team members are going to be looking for more. Don’t let top talent languish and grow frustrated, be sure to introduce a well-considered and impactful employee development plan

Work with your best people to discover what their strengths and objectives are and how they align with your company’s goals, then invest in training, learning and mentoring opportunities. Not only will this help your employees grow, but it will also increase loyalty and make them more likely to stay. For example, according to Gallup, strength-based training can result in a 20-73% lower attrition rate

2. Employee Engagement 

Low employee engagement is one of the most powerful early indicators of future retention problems. When staff are struggling to feel connected to their colleagues, their work and the organisation as a whole, it’s only natural that they start to look elsewhere. 

There are lots of ways to improve engagement, from focusing on improving employee wellbeing to introducing rewards. It’s smart to always be thinking about how to improve engagement overall, but be sure to also look out for the common signs of disengagement. That way you can intercede, make some changes, and hopefully help your best people reengage.

3. Build Connection and Belonging

Everyone wants to build a great culture – but how do you do that? It’s not as simple as hosting a pizza party at the end of each quarter. It has to start with building connection and belonging within your team, and ensuring that everyone feels valued. To do this, set up new rituals where you ask your colleagues to share things like their weekly wins, or who they’d like to shout out this week for their help. You could even give everyone a small reward allocation to share with a colleague whom they want to appreciate each month. Slowly but surely, this will help to build the foundation of a great culture. 

Boost Response Type

You can automate this ritual creation using Mo’s ‘Boosts’ functionality, where you can choose from a library of templates, or create your own.  

4. Get Hybrid and Remote Work Right

Now that hybrid working is here to stay and more and more people are working remotely for at least part of the week, it’s worth putting time into ensuring it’s running smoothly. Keeping employees motivated and engaged doesn’t have to be difficult, but it is different when you’re not all based in the same space. 

You can boost remote employee engagement by putting effort into ensuring that there are frequent check-ins and opportunities to have fun – without overloading people’s calendars. Building a thriving culture gives your top talent a good reason to stick with you, so it’s well worth the investment. 

5. Offer True Flexibility and Adaptability 

Alongside opportunities for hybrid working, be sure to also prioritise the kind of flexibility that can make life easier for everyone. The majority of people will have caring duties at some point in their life and allowing employees to be flexible goes a long way. A 2022 report from Velocity Smart Technology found that 47% of UK workers said they’d look for a new job if they weren’t offered some form of remote or flexible working. 

Let your employees know that you value them as people and that you want them to be able to maintain a healthy work-life balance, by finding ways to work around everything from routine childcare to unexpected issues. Whether that’s through compressed hours, flexitime or job-sharing opportunities. 

Show staff that their happiness and ability to juggle various commitments is important to you and they’re more likely to stick around. 

6. Offer the Right Benefits

While some benefits appeal to the majority of people – plenty of holidays and a competitive salary, for example – there’s not always a one-size-fits-all solution. Some employees may be highly motivated by rewards or salary increases while others value professional opportunities for learning more. 

The best way to make sure that you’re hanging on to the stuff you want to keep is to find out what makes them tick. You may not be able to offer even your best workers everything they’re dreaming of, but it’s possible that you could adapt some policies or tailor some benefits to suit your best people. 

7. Show Respect, Recognition and Appreciation

One powerful way to encourage talent to stay with your organisation is to make sure they’re getting the sort of respect and appreciation they deserve. This means respecting their time and other commitments as well as being sure to communicate respectfully. Even the most conscious leaders can find this a little tricky, so brushing up on effective communication for leaders is always useful.

Sharing your appreciation for their efforts is always welcome too. Whether that’s through regular appraisals, a rewards program or a powerful employee recognition platform. If you don’t regularly tell your top talent just how glad you are to have them as part of your team, then you run the risk of losing them to someone else. 

Case Study: Atlas Hotels Reduced Attrition by 17% with Mo

You may not have heard of Atlas Hotels, but you’ve probably stayed in one of their suites. They own fifty-eight hotels across the UK, including Holiday Inn Express, Holiday Inn and Hampton by Hilton brands.

Atlas Hotels has been a Mo customer since 2018. They were dealing with high employee turnover later compounded by the pandemic. Their company culture was struggling with an influx of new managers and a dilution of their shared values. 

Our experts supported their HR leaders to foster connection and trust across their teams through recognition, building a sense of shared achievement across office staff, hotel managers and shift workers. It was important to their managers that their recognition strategy didn’t feel too “corporate”. Accessibility was key. That’s why our Mo app suited their needs perfectly.

After introducing Mo to over nine hundred employees, Atlas Hotels registered a 17% reduction in attrition rates that they can directly trace to using our platform.

Sarah Brocklebank, Atlas’s HR Director, was delighted with the results. “When we do something celebratory, we love funnelling everything through Mo so everyone can see, and that’s a big part of bringing the culture at Atlas to life”.

Inspired by this story? It’s time to unlock the power of recognition in your company.

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Mo is an employee recognition and engagement platform that can help leaders improve collaboration and morale, reduce employee churn and drive change. 

Our platform creates a vibrant culture by developing team habits, encouraging people to celebrate success, recognise results and appreciate colleagues. Your complete toolkit for connecting and motivating teams in the new world of work. Book a demo with our team today.

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