Engagement And Retention

The Impact of Employee Engagement on Retention

4 min read
Lynsey May Sutherland
Author
Lynsey Sutherland

Improving retention rates is one of the biggest boosts you can give your business. It saves you time and money and helps you hang on to the kind of talent and expertise that can help organisations consistently grow, evolve and achieve. 

If retention is a problem you’re looking to address, you’re not alone. McKinsey & Company reported that more UK employees are leaving their jobs than ever before. Trends towards digitisation and automation, as well as a desire for flexible and remote work, have been growing for years. The pandemic accelerated their development, resulting in talent shortages and increased turnover. 

Ready to improve your retention rates? The first place to look is at your employee engagement strategy.  

Why is employee retention important? 

Hiring, onboarding and bedding in new employees are very HR-intensive tasks and require significant investment – so the last thing you want to do is see all that effort go to waste.

Replacing staff is expensive, and a low employee retention rate can also significantly impact overall morale. As team members see their friends and colleagues leave, they can grow discouraged and are more likely to become disillusioned, disengaged, and even contemplate leaving themselves. 

It’s especially painful to see top talent or high-performing employees choosing to walk away. The good news is that if you can improve your employee engagement strategy, you’re also taking one step toward improving retention levels. 

How employee engagement impacts retention

Poor employee engagement can start the best talent off on the wrong foot, making it difficult for them to feel excited about their job from day one. 

Employees are more likely to stay when they are engaged, which reduces overall turnover and the costs associated with it. They will feel a stronger bond to the organisation’s mission and purpose and build stronger relationships in the workplace and with customers, which impacts sales and profitability.  

According to the State of the Global Workplace Report by Gallup, businesses that are actively engaging their employees will see an 18% decrease in staff turnover. The same report highlighted other benefits too. Not only does high employee engagement improve retention, but it also has a massive impact on absenteeism and productivity. 

Effective employee engagement and retention strategies

HR teams, managers and leaders play an important role in ensuring the success of employee engagement initiatives. Increasing engagement also takes time and effort, especially when the levels are low. But it’s well worth the effort. Here are a few key elements you could consider including in your strategy. 

Focus on work-life balance and wellbeing 

The better supported your employees feel, the happier and healthier they’re likely to be. This means everything from introducing wellbeing programs to ensuring managers aren’t setting unrealistic expectations.

Flexibility is one of the best things you can give your employees as they attempt to navigate busy lives both at work and at home. Offering flexitime or remote working can help your team manage their own time and improve their work-life balance – ultimately making them happier to stay in your organisation. 

Create a psychologically safe working environment 

Psychological safety is something to strive for in the workplace. It’s all about building trust and creating a safe place to share honest feedback and feelings openly. 

If you’re unsure of where exactly you’re lacking and feel you’ve done everything possible to create a psychologically safe environment, then you are in a great position to carry out an employee engagement survey. This feedback from your team will be useful in getting to the heart of your issues. 

Introduce a successful recognition program

A good recognition program can be one of your biggest assets in building engagement. It helps employees feel valued and allows them to build a sense of security in their position.

Make sure employees feel seen and appreciated with a solid reward and recognition platform. Ideally, choose a solution that allows peer-to-peer and manager-led recognition to make it easy for your teams to collaborate and celebrate. At Mo, we know how effective it is to make it easy for employees to boost each other!

Create a culture of engagement 

If you’re looking to create a culture of engagement, everyone needs to be onboard – from HR to employees. The different elements that make up a company’s culture are unique, and determining the desired culture depends on your leadership teams.

Ideally, you want to create a culture that encourages, supports and motivates your employees. By communicating the value of engagement and the mission with both employees and leaders, you can ensure everyone is on the same page. 

Transform your culture with Mo

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  • Reduce employee churn
  • Improve engagement
  • Build a collaborative culture
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Mo is an employee recognition and engagement platform that can help leaders improve collaboration and morale, reduce employee churn and drive change. 

Our platform creates a vibrant culture by developing team habits, encouraging people to celebrate success, recognise results and appreciate colleagues.

Your complete toolkit for connecting and motivating teams in the new world of work. Book a demo with our team today!

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