Where we began

“We want to increase employee recognition across the organisation…”

Sound familiar? Over the past few years, Mo worked with William Hill (Evoke) to streamline their global recognition and rewards scheme, covering all areas of their business. With over 12,000 employees across 2,300 shops, William Hill needed a solution that could build a culture of appreciation and motivate their retail staff to deliver exceptional customer service.

Mo provided the perfect platform, enabling William Hill to offer instant rewards and celebrate great actions on the shop floor. This not only boosted employee motivation but also created a positive atmosphere in the workplace, driving customer service improvements during periods of transition.

Looking for the right solution to bring teams together…

When William Hill’s HR team approached us, they were struggling to make the most of their current reward software. With a large workforce, simplicity and effectiveness was key. William Hill’s previous reward scheme faced several challenges:

  • Only senior management could issue rewards, resulting in a slow and underutilised process.
  • Employees lacked immediate recognition for their efforts, dampening the impact of rewards.
  • The system failed to connect rewards to customer-facing behaviours effectively.

To address these issues, William Hill needed a restructured scheme that empowered managers closer to the shop floor — Business Performance Managers (BPMs) and Area Managers (AMs).

What led William Hill to Mo?

Mo’s award-winning reward and recognition platform provided the ideal solution to William Hill’s complex problems. Over the onboarding period, our Customer Success team worked with William Hill to implement a revamped recognition and rewards system:

  • Empowering managers: BPMs and AMs were given their own budgets to issue rewards instantly, up to £50 per recognition.
  • Flexible redemption: Employees could redeem rewards through Mo’s extensive gift card store.
  • Streamlined processes: Mo’s platform simplified the reward allocation process, saving time and boosting participation.

By empowering BPMs and AMs, William Hill placed trust in their managers while ensuring rewards were closely tied to outstanding customer-facing behaviours. We never add fees to our Rewards, unlike other platforms.

How does Mo’s platform work?

Make every Moment count.

Mo utilises social recognition to improve engagement and connection. A Moment is a post where employees share important personal or professional updates — such as weekly wins and weekend snaps. Moments build deeper connections and build genuine relationships with their teams by providing a platform for employees to showcase their accomplishments.

Drive performance through action.

A Boost is a prompt created by managers or admins in the Mo app to encourage employee engagement. These can range from reflective questions about weekly learnings to fun requests for pet photos. Boosts drive engagement with Moments, a key metric for Mo’s success. They allow managers to steer engagement and can be targeted to specific audiences, serving as a tool for both company-wide and team-specific communications.

Mo is award-winning employee recognition software

We’ve seen a 30% increase in employee recognition across the organisation.

Emily Morgan William Hill Evoke Case Study Mo

Emily Morgan People Director, Evoke (William Hill)

The first signs of progress for William Hill…

After being fully onboarded, the 12-day incentive period yielded exceptional results:

  • 30% increase in employee recognition across the organisation.
  • 10,054 employees recognised instantly, with 70% receiving personalised recognition messages for “putting the customer first”.
  • 96% of managers used their allocated budgets effectively to reward their teams.

Mo’s analytics dashboard revealed additional insights:

  • Recognition from shop floor employees to BPMs tripled, highlighting the strong connection between managers and their teams during the incentive.

This initiative not only motivated employees but also strengthened relationships between managers and shop floor staff, strengthening a culture of mutual appreciation.

Solve your engagement challenges with Mo.

Moments

Celebrating Moments that matter improves team connection and boosts productivity by creating a collaborative, recognition-rich culture.

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Rewards

Incentivise your people to do their best work with meaningful rewards. Forget old-fashioned systems. Our Rewards are designed to have maximum impact.

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Boosts

Encourage positive behaviours and activate your managers with automated prompts designed around your company values.

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Assistant

Stay on top of your employee experience with smart suggestions designed to empower busy managers. The Assistant is the perfect tool for people-first management teams.

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Nominations

Stay on top of your employee experience with smart suggestions designed to empower busy managers. The Assistant is the perfect tool for people-first management teams.

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Integrations

Keep everyone in the loop. Mo integrates with your current tech stack, including Microsoft Teams, Slack and your HRIS software.

Today: A lasting impact for William Hill’s employees

William Hill’s partnership with Mo has transformed their approach to recognition, creating an environment where employees feel valued and motivated.

By empowering managers with the tools and trust to reward great performance, William Hill has seen a tangible uplift in both employee engagement and customer service outcomes.

Need a quick answer?

If you’re short on time, these speedy FAQs will help you get to an answer. If you need further help, we offer 30-minute calls with our experts.

Mo is an online platform that empowers leaders to reward and recognise hard work. Our reward and recognition software is designed to make appreciation a daily habit by encouraging employees to celebrate the Moments that matter via a centralised social feed. We help improve engagement, reduce attrition and bring teams together.

Learn more about rewards and recognition

We offer three packages: Recognise, Reward and Engage. Our packages are more than tiers — they’re bespoke strategies designed to help your people achieve the best results. If you want to hear more about it, book a call with one of our experts.

We’re not just good. Mo is built for hybrid and remote teams. Learn more about why we’re great for distributed teams.

Mo makes it easy to engage staff who are distributed, global, hybrid or part-time by bringing them together on a centralised platform. We streamline annual awards, keep track of your team engagement, and take the stress out of employee rewards. Learn more about rewards.

According to Work Institute, it could cost your organisation up to 33% of an employee’s salary to replace them. Mo leverages recognition to improve your employee engagement, helping you reduce attrition rates and save money. We focus on bringing teams together through Moments that matter and never charge reward fees. Learn more about recognition and engagement.

Absolutely! We make it easy for you to add Mo to integrate with systems like Microsoft Teams and Slack. It’s simple to get data from your HRIS into Mo.