Moments with JonathanInsights

Moments with Jonathan

2 min read, by Claire Barrance

Here at Mo we love to hear views on work from all kinds of different people, companies and industries. That's why we were incredibly excited to meet our most recent podcast guest, Jonathan Emmins, CEO of brand experience agency Amplify.

‘'Our people are our culture"

Amplify has some pretty impressive, forward-thinking consumer brands in their portfolio including Google, Spotify, Redbull, Netflix and Airbnb. 

Their mission is all around people, brand and culture, and they have a focus on youth brands and engaging a young audience. They also apply this internally. 

As well as building experiences for consumers, they also believe in the importance of engaging their workforce in every moment, bringing them closer to the organisation. 

"People deal with people"

Jonathan recognises that Amplify’s biggest advocate is their people which is relatable for every organisation. You need to make sure that your workforce is excited and invested to best represent your brand.

He gives his tips on how to bring to life your company values and mission and looks at the key factors that the younger generation of talent are motivated by. Money is becoming less and less important with a shift more towards the experience, culture and relationships.  

"People shape and make your culture"

When looking at the concept of loyalty, Luke and Jonathan talk about how it is a two way relationship between employee and employer. There is a real strength in supporting through both professional and more personal moments to build up that meaningful working relationship. 

We wrap up the discussion looking at how HR teams can work alongside marketing to create exceptional experiences for their people and ultimately best represent the brand. 

This chat was a really interesting perspective of work giving us some key takeaways on how to bring out the best work of your employees by creating memorable and meaningful experiences. 

Our Moments podcast brings you interviews with people who have a different view of work and can give ideas, insight and different ways to implement change in your workplace.

Please subscribe and let us know what you think of this episode. We always appreciate your feedback and we’re very keen to have you involved, hear your thoughts on who we should chat to next or topic areas that would be of interest to you so we can make sure that we are giving you the best content possible!

It is also available on Acast and Spotify.